Metz Culinary Management is a family-owned company that is committed to offering excellent dining solutions for schools, hospitals and more. They wanted a fun and engaging way to drum up new business and what a better way than delivering a dimensional direct mailer. Once the box was opened to reveal a “tin of muffins”, it had the fun surprise of a bait and switch — but at least they got to keep a custom oven mitt to use in their own kitchens.